A conversation about journalism with JSK fellows

The other day, other 2026 JSK fellows and I were discussing journalism, impact and – in my opinion most importantly – intentionality.

I've been thinking a lot about the role of intentionality within journalism, and I think that's the key point that differentiates journalism nowadays from every other practice in the information industry.

NOTE: In this post in April, I referred to it as "intention" (plan or resolve), but since then I came to think that intentionality (quality of being intentional) is a better way to put it.

That was a very cool conversation, which I left with some notes that I think are worthy to share (in the order on my notebook):

• Journalism can help scale down what has been scaled up: this means that we can take on a very large event (a war, a bank crash) and make it smaller so people understand the impact such things have on them;

• Journalism as a collective experience, as a community connector: people usually see journalism as a one-way street where a publication pushes content to an individual. But it is also possible to make journalism in events as well, so people can reflect on a piece of content collectively, in local communities;

• It is important to change the conversation about value: journalism has traditionally relied too much on being fast and convenient to its audiences, but AI could force its value towards quality and impact;

• Journalism does not reach everyone: let's consider those who can benefit from our journalism but are not accessing it.

There is a lot to unpack from each of those bullet points, and I am inclined to think the third one is more urgent, and speaks closely to my idea of the role o intentionality in journalism.

But I wanted to record this conversation for my future reference.